LSI is a vertically integrated commercial indoor and outdoor lighting and display solutions company. A history of innovation has helped Cincinnati-based LSI grow across vertical markets with its range of lighting and display solutions.

In an industry where the details of your product are what set it apart, LSI wanted the launch of its V-LOCITY line of area lights to raise the bar from a visual standpoint since this product not only functions at a higher caliber, but it outshines the competition in the aesthetics category as well.

Since the fixture had special attention paid to its visual design, we wanted to feature it up close and personally so buyers could see the carefully crafted contours and sleek design. These close-up product shots were paired with light streaks from a long exposure of moving vehicles to add movement to the designs and highlight one of V-LOCITY’s target market verticals, automotive lighting.

These visual elements were paired with clear, on-brand typography choices that speak boldly to the key differentiators that V-LOCITY offers the market.