AVUITY is one of the largest suppliers and manufacturers of workplace sensors for some of the largest companies across the globe. They pair their groundbreaking sensors with intuitive and accessible software to easily process and use collected data.
Despite their established reputation and credibility in the industry, AVUITY felt it lacked a modern look and online presence. They often saw inferior products from their competitors gaining ground simply because the first impressions of their competitors was leaving them behind.
Working with their established logo and color palette, we completely overhauled the brand’s look by creating more in depth brand standards that spoke to the modern and sophisticated tech look they were going for. Special attention was paid to some of the higher level pages to create custom functionality that isn’t found in a generic page builder.
We also helped to expand the functionality of the companies ROI calculators to make them more accessible to the public, expanding their sales funnel and contact list. These calculators are a visually interesting way for potential clients to learn about AVUITY’s offerings while providing back-end data to AVUITY to help personalize and streamline their sales process.